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The contemporary city of Rome is being built differently from the expanding post-war peripheries. New, mainly private residential developments are changing our perception of the cityscape. According to the General Plan, these projects are designed to encourage a polycentric metropolitanization, with mixed uses and facilities. But they have been critiqued for producing urbanscapes that ‘discourage urbanity’ because the relevant organizational and functional dimensions of public life have been almost totally neglected: foremost among these are the provision of public goods, services to citizens, high-quality standards of construction and an infrastructure allowing for spatial mobility. The main argument for urbanity emphasizes ‘the way of using the space of the city’ in combination with spontaneous forms of interaction within that urban space. This argument contests the production of the contemporary suburban areas of the city and is based upon a sort of nostalgia for the urbanism inherited in the romantic conceptualization of the modern European city, made visible in the celebrations of historical city places. It gives rise to dissatisfaction with the recently built environment which has been critiqued for its ‘absence of urbanity’.

World population is expected to increase by some 2.6 billion from 6.9 billion in 2010 to more than 9.5 billion by mid-century. Most of this population increase will occur in the developing nations, and most of this increase will be absorbed in the rapidly expanding metropolitan regions of these countries – the so-called megacities of the twenty-first century (United Nations, 2009). And as urban development accelerates across the globe, most of the population increase will occur in the emerging megacities and other metropolitan areas in Africa, Asia and South America. Because the original areas of settlement in the city centre have long been established, much of the population increase in these metropolitan regions will occur in the suburban areas of cities in the Global South – areas of favelas and shanty towns alongside earlier middle-class and upper-class suburbs, newly planned gated communities and garden suburbs, and indigenous models of suburban growth that will emerge in the next century.

The smart city paradigm has evolved from a perspective focused on technological infrastructures to an approach in which the effects of the technological apparatus improve the quality of life of people, urban resilience, urban sustainability, and health, by introducing the concept of smart and sustainable city 3.0. In this chapter, the authors evaluate mobility as a key aspect of improving the environmental, social, and economic well-being of communities under the central concept of smart and sustainable city 3.0. To this end, the authors underline the link between mobility, the Sustainable Urban Mobility Plans (SUMP), and environmental health. Then, the authors outline (i) the mobility requirements to be met from a smart perspective on environmental health and how (ii) the SUMPs can be considered as the basic tool for connecting smartness with mobility and environmental health. Finally, the results obtained will be discussed, and future directions of this research will be illustrated.

The purpose of this paper is to investigate how chocolate lovers balance taste and ethical considerations when selecting chocolate products.

The data set was collected through a survey at the 2014 “Salon du Chocolat” in Brussels, Belgium. The authors distributed 700 copies and received 456 complete responses (65 percent response rate). Choice experiments were used to estimate the relative importance of different chocolate characteristics and to predict respondents’ willingness to pay for marginal changes in those characteristics. The authors estimate both a conditional logit model and a latent class model to take possible preference heterogeneity into account.

On average, respondents were willing to pay 11 euros more for 250 g fairtrade labeled chocolate compared to conventional chocolate. However, taste clearly dominates ethical considerations. The authors could distinguish three consumer segments, each with a different tradeoff between taste and fairtrade. One group clearly valued fairtrade positively, a second group valued fairtrade to a lesser extent and a third group did not seem to value fairtrade.

Chocolate can be seen as a self-indulgent treat where taste is likely to dominate other characteristics. Therefore it is unsure to what extent ethical factors are included in consumer decisions. Interestingly the results indicate that a significant share of chocolate buyers still positively value fairtrade characteristics when selecting chocolate varieties.

This paper examines user generated social media content bearing on consumers’ attitude and belief systems taking the domain of natural food product as illustrative case. This research sheds light on how consumers think and talk about natural food within the context of food well-being and health.

The authors used a keyword-based approach to extract user generated content from Twitter and used both food as well-being and food as health frameworks for analysis of more than two million tweets.

The authors found that consumers mostly discuss food marketing and less frequently discuss food policy. Their results show that tweets regarding naturalness were significantly less frequent in food categories that feature naturalness to an extent, e.g. fruits and vegetables, compared to food categories dominated by technologies, processing and man-made innovation, such as proteins, seasonings and snacks.

This paper provides numerous implications and contributions to the literature on consumer behavior, marketing and public policy in the domain of natural food.

The authors’ exploratory findings can be used to guide food system stakeholders, farmers and food processors to obtain insights into consumers' mindset on food products, novel concepts, systems and diets through social media analytics.

The authors’ results contribute to the literature on the use of social media in food marketing on understanding consumers' attitudes and beliefs toward natural food, food as the well-being literature and food as the health literature, by examining the way consumers think about natural (versus man-made) food using user generated content of Twitter, which has not been previously used.

Encouraged by the State, the Brazilian public organizations practice sustainable procurement as one of the strategies to promote sustainable development. Performing them requires understanding to manage stakeholders. The purpose of this study is to identify and categorize the stakeholders of Brazilian public organizations’ sustainable procurement system.5

Preliminarily, the stakeholders were identified in the literature and by interviews with experts. Later, in a multi-case study, it was categorized by the model of stakeholder salience.

In general, governmental and intra-organizational stakeholders were classified as more salient. However, some stakeholders considered important by literature and experts have been categorized as less salient by organizations.

The proposed categorization is useful for the system comprehension and will serve as a basis for the development of future works, notably those who propose to understand or evaluate the sustainable public procurement (SPP). Additionally, this work aims to enlarge the knowledge and the better practices of SPP in a large emerging South American country, giving its contribution to the transition to more sustainable societies.

Merely being known as a highly ethical or strong performer cannot shield a company from every kind of crisis. From product failures to environmental and social issues, a brand’s ability to manage crises and rapidly regain consumer trust is essential. This study aims to explore whether consumer perceptions of a brands’ prior commitments to two different areas of corporate responsibility (social and product responsibility) alleviate the postcrisis attribution of accountability and further build brand resilience, examining differences between two types of crisis situations – values versus performance crises.

A scenario-based online survey on product versus ethical labor issues was conducted. The data were collected from a highly valid, nationwide sample set of more than a thousand US consumers. Multigroup structural equation modeling was used as the primary data analysis method.

A brand’s precrisis commitment to social responsibility was found to decrease attribution of accountability across both types of crises. It also strengthened brand resilience, but this effect was more prevalent in a performance than a values crisis. The effects of precrisis commitment to product responsibility on brand resilience were minimal or insignificant across crisis types.

Previous research underexplores which types of corporate responsibility commitments provide a firm with a better protection against crises. This study significantly advances the knowledge regarding the type of commitments that can substantially increase brand resilience, which supports the rationale of making stronger commitments to social responsibility than to product responsibility. Practical insights are provided into how investments in corporate social responsibility help alleviate consumers’ negative perceptions during the outbreak of a brand crisis and build more brand muscle that enables resilience against future crises.